Hailo
Back when Free Now was called Hailo, when Droga5 was called Rothco and when Guns or Knives was Europe’s most awarded activations agency, I won a lot of awards with one of my all time favourite clients.
Hailo is 3.
We got a simple brief from Hailo to celebrate their birthday. We started with a launch video - The 3 year old taxi driver. This was a very difficult shoot which involved seating a child in a taxi and making it look like he drove around Dublin picking people up in a taxi.
To do this, we created a disguise for a stunt driver who blended in as part of the car. We also had to close down a street for half a day. The video was featured on all of the ad blogs, won a large amount of local and international awards and got over 4.5 million views on Youtube.
Activations
We also created some fun activations to promote the brand, including the worlds first city wide game of pass the parcel and a ‘tweet a bouncy castle’ competition.
Hailo London Launch
I was also given the opportunity to work on the launch for Hailo in London. Here’s a few examples of some stuff we did, I was reponsible for ideation, design, illustration and the copy for these.
